Cost-Effective Social Listening Software - 2025 Comparison

Based upon existing market leaders and recent updates, here are the leading social listening platforms to consider this year. We've consisted of a mix of enterprise-level powerhouses, friendly tools for small companies, and a free option. Brandwatch is a leader in social media paying attention and has been around much longer than the majority of various other leading players.

Currently part of Cision, Brandwatch incorporates with PR tracking tools to offer a one-stop communications hub. There are around eight million mentions on Bluesky per day, and the site is expanding at rate.

Brand24 vs Mention - Which is Better

9 Best Sentiment Analysis Tools In 2025

It began in news monitoring but has actually broadened to social networks over the years. It's more extensively used by PR teams to track brand name discusses throughout news outlets, blogs, and program media. While it additionally has social listening capabilities, its core advantage is concentrating on media insurance coverage. In that respect, its capabilities straighten much more very closely with a media surveillance tool like CisionOne. You can see how a story is trending in the press alongside what's taking place on X or Facebook.

Ideal for PR firms and large business, Meltwater is a trusted tool for assessing wide-scale media coverage, although its social listening emphasis isn't as deep. Meltwater displays news sites, blog sites, social networks, broadcast, and even publish in many cases. The addition of press contacts, press release circulation devices, and PR analytics can be a plus if you have one foot in typical PR.

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Meltwater is utilized by thousands of companies, so it has verified scalability and has a tendency to be steady. Like Brandwatch, Meltwater introduced TikTok paying attention in 2025, providing individuals accessibility to data on public points out of their business manages. Sprinklr is an enterprise Unified Consumer Experience Monitoring (Unified-CXM) platform that includes effective social listening as component of its collection.

Sprinklr's paying attention component, called Sprinklr Insights, incorporates with a multitude of resources beyond just social media networks. The tool also leverages AI to supply sentiment analysis, emotion discovery, and pattern forecasts. Sprinklr's dashboards are adjustable with a range of widgets, charts, and maps. You can build a "command center" view to keep track of whatever from brand wellness to rival mentions live.

The capability to respond to states or release updates from Mention can save you time changing apps. Mention released Feeling Evaluation in late 2024 with discovery and filtering capabilities.

You can include numerous customers to a solitary account, indicating everyone can access the Mentions Feed and other metrics. A newer feature is Alerts via Slack or email, so you don't always have to visit to recognize if something crucial happened. Starting is simple. The UI is friendly, and setting up a task to check keyword phrases fasts.

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Customers like the sharp system that can alert you of spikes or let you know daily/weekly summaries. Brand24 improved its sentiment analysis feature in June 2025 to supply more precise belief discovery and far better assistance for complicated languages. There is now an extra precise recognition of favorable belief, which previously obtained confused with natural declarations.

The capability to forecast trends or identify when a topic may come to a head is an attribute that not numerous devices offer. Keyhole is steadily establishing its affordable analysis tool to cover social media intelligence, as well as various other areas of the media. Sprout Social integrates devices for web content posting, engagement, analytics, and social listening in one user interface.

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It has real-time surveillance and presents discusses in an inbox-like feed. It also shops information and uses historical information access, so you can analyze past states over a given duration (with some limitations on how far back, relying on your strategy). An unique function is Awario Leads a module that looks for articles where people share a need for a services or product like yours.

9 Best Social Media Sentiment Analysis Tools (2025) - Social Mention

It reduces out the steps of hands-on coverage and sharing the analytics to the more comprehensive group in such a way that is digestible and efficient. Being able to track campaigns through Campaigns and Boards assists so much. One of my favorite innovations has been TikTok trending audios! As a social team of 1 for around 6 months, it has actually conserved me so much time and has actually aided the brand remain pertinent.

Brand24's individuals praise the platform for exactly how it aids social teams save time, organize their listening information and its cost-effectiveness. Users see some problems with software lagging, the need for extra functions and constraints in mention management.:"Brand24 helps us maximize our time spent with social listening. We do not need to gather points out manually any longer.